Omnichannel Marketing Calculator: Budget and Channel Scenarios
From first assumptions to CLV: build interactive, presentation-ready marketing scenarios.
Does your strategy hold up under your assumptions?
Plan marketing budgets, compare channels and model scenarios before approving your budget.
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🔒 Data security by design – your data stays on your device.
Results for Full Duration - Parameters Included
Net Profit per Channel
Monthly Distribution – Customers per Month · green = Season >100% · red = Season <100% · blue = neutral
CLV Value
Contacts
Prospects
Customers
per Customer
Value
At what point will the cumulative gross revenue cover all costs associated with the strategy? Based on the current settings.
Customers
Month (approx.)
per Month
Costs
per Customer
Duration
Cumulative Costs vs. Gross Profit
How much investment is required for an alternative Customer goal? Based on stored conversion rates and channel costs.
with Current Budget
Total Investment
Budget Needed
Factor
Customer (Target)
Budget p.M.*
* Monthly budget = scaled channel costs + ongoing management costs. Initial investment (one-time) is included in the total investment but not in the monthly figure.
You can find a sample file for the CRM data import here - View CRM Import Sample File - Before importing, you must create the new channels in the tool.
