Marketing Mix Modeling & Omnichannel Calculator Software
The Planning Tool for Real-World Use - All Channels, All Effects: Calculate Strategic Scenarios in Real Time.
With YourValidator, you can calculate in advance what your assumptions mean before any budget is allocated:
As an agency or consultant, you can validate your strategy and budget allocation directly during the consultation.
As an SME, you can manage your omnichannel budget securely, in compliance with the GDPR, and without expensive IT integration.
“Activate Fullview (brand-neutral view)”
Results for Full Duration - Parameters Included
Net Profit per Channel
Monthly Distribution – Customers per Month · green = Season >100% · red = Season <100% · blue = neutral
CLV Value
Contacts
Prospects
Customers
per Customer
Value
At what point will the cumulative gross revenue cover all costs associated with the strategy? Based on the current settings.
Customers
Month (approx.)
per Month
Costs
per Customer
Duration
Cumulative Costs vs. Gross Profit
How much investment is required for an alternative Customer goal? Based on stored conversion rates and channel costs.
with Current Budget
Total Investment
Budget Needed
Factor
Customer (Target)
Budget p.M.*
* Monthly budget = scaled channel costs + ongoing management costs. Initial investment (one-time) is included in the total investment but not in the monthly figure.
