Marketing Mix Strategy Calculator for Consultants & Coaches
Budget Allocation Across Online and Offline Channels
The logic behind “scalable” coaching models:
Plan client budgets with clear figures, allocate them sensibly and argue confidently in the pitch. YourValidator shows which channels, funnels and budgets are profitable under your assumptions, before you or your client invest.
You see what pays off under your assumptions, and what does not. With your own figures or with benchmarks.
The reality in the consulting and coaching market
Many marketing tools have to be bought, set up and filled with data first. And what they show measures success only afterwards: how many leads came in, which campaign ran. The more important question comes earlier: does a funnel or channel pay off at all before budget and time go into it?
YourValidator works exactly there. The calculator runs in the browser, without installation or sign-up, and calculates what follows from your assumptions before you invest.
From gut feeling to a calculation you can follow
You have knowledge, experience and a clear message. What is often missing is a calculation that shows under which assumptions your strategy holds and where it breaks.
- Plan scenarios: how do cost per customer, contribution margin and ROI change when click, inquiry or closing rates change?
- Work through offers: which offer brings the higher customer lifetime value under your assumptions, for example one-to-one coaching or an annual program?
- Check scaling: at which budget does saturation set in, and how much budget does a customer goal require under your assumptions?
Typical channels and funnels in coaching
- Content on LinkedIn, Instagram or YouTube
- Webinars and online events
- Podcasts and guest appearances
- Paid ads in search and social networks
- Email marketing to existing contacts
- Referrals from clients and network
For each channel you model the path your prospects take: from reach via click and inquiry to the discovery call and close. Referrals can be calculated as their own channel type.
With few, high-priced clients, customer lifetime value over several years often matters more than the cost of the first sale. The CLV calculator shows both side by side.
Who the calculator is for
Coaches, consultants and experts
Whether mindset coach, fitness trainer, business mentor or positioning expert: you calculate which parts of your marketing strategy hold under your assumptions and how that can become a stable business model.
Marketing consultants
You work through your clients' strategy together with them, based on your own research and benchmarks, and present it with your own logo, header image and full view.
Calculating, your own logo and full view are free and may also be used commercially. Pro adds saving and comparing plans, plan vs. actual, backups, import, export and AI functions with your own API key.
What the calculator does and does not do
- It calculates deterministically what follows from your figures and assumptions.
- It does not predict what will actually happen, and it does not prove what worked.
- Benchmarks are starting values. The calculation becomes reliable once you replace them with your own figures.
More examples: use cases.
Frequently asked questions from consultants and coaches
How is YourValidator different from a funnel analytics tool?
A funnel analytics tool measures what happened in a running funnel. YourValidator calculates beforehand what a funnel would yield under your assumptions: cost per customer, contribution margin, break-even and customer lifetime value. The two complement each other.
How is YourValidator different from coaching platforms?
Coaching platforms sell and deliver courses, sessions or programs. YourValidator is a planning calculator for the marketing behind them. It answers whether channels and budgets pay off under your assumptions.
Can I also work through strategies for my clients?
Yes. The free version may be used commercially, including in client work. With your own logo, header image and full view you calculate together with your client in the meeting.
Do I need my own figures to get started?
No. You can start with benchmarks or your own research. These values are starting points, not facts. Replace them step by step with your actual click, inquiry and closing rates.
Does YourValidator replace our existing marketing tools?
No. CRM, BI and agency dashboards remain the sources. YourValidator is an upstream planning layer: it calculates what a budget yields under specific assumptions before it is approved.
This Software establishes a mathematical foundation with your agencies to ensure that planned and actual figures are always reconciled on the same logical basis.
How is my data protected?
The calculation runs entirely in your browser. Your inputs are not sent to our servers; there is no sign-up, no cookies and no tracking script. Only if you use the optional AI input assistant with your own API key are inputs sent directly to your AI provider.
What does YourValidator cost?
Calculating is free and may also be used commercially. If you want to save and compare plans, compare plan and actual, or use backups and exports, you need a Pro license. Details are on the prices page.
Work through your next funnel before you invest.
Open the calculator – free, no sign-up See use cases Planning or measurement? The comparison
