Why YourValidator? The Question Before the Budget

The planning tool for SMEs, consultants, and strategic agencies

Calculate before the budget is spent

With YourValidator you calculate forward what your assumptions mean before any budget is spent. Online and offline: strategies, scenarios, forecasts and presentations in one planning calculator - no data scientists needed, and no data history of your own required.

Agencies & consultants

Show the strategy, don't just assert it

In the client meeting, you show how your strategy and budget allocation come about.

Shared goal

Decisions you can recalculate

Two perspectives, one calculation basis: assumptions that everyone involved can see and change.

SMBs

Understand before you approve

You see what your budget across online and offline channels depends on before you approve it.

Planning, not measurementStatistical effectiveness measurement analyses the past and needs long, clean data series to do so. YourValidator works before that and answers a different question: what would have to hold under your assumptions for the strategy to pay off? Planning or measurement? See the comparison

The question before the investment

YourValidator helps with the question that comes before every approval: Does this budget pay off under the assumptions we are making - and which assumption decides it? For any budget size.

Data security by design

Your inputs stay on your device.

The calculation runs entirely in your browser. Your inputs are not sent to our servers and are visible only to you.
Backups can be encrypted (Pro); the password stays with you alone.
No tracking script, no cookies, no analysis of your inputs. The server only counts page requests in its access logs.
No CDN, no Cloudflare: the tool deliberately does without content delivery networks, so that no third party sits between you and the calculator.

A consequence of the architecture: works offlineOnce loaded in your browser, the calculator also works without an internet connection. Only if you use the AI input assistant (Pro, with your own API key) do you actively choose to request data from your AI provider. That requires an internet connection.

The calculation behind your strategy

In the age of AI, ideas are easy to generate. The harder question is whether they pay off economically. With this calculator you work through ideas and scenarios and see the relevant metrics for each variant - visualised and with your own figures.

There is no comparison site for marketing assumptions and forecasts - that is in the nature of things. Every company has its own costs, ideas, funnel structures and target groups. That is why this tool calculates with your figures, or with benchmarks as starting values that you replace with your own.

This is how you plan and check your strategy - and go into the conversation with your marketing partner on a shared calculation basis. As a marketing provider, you meet companies that know their assumptions and want to work with you on that basis.

The three levels of a budget decision

Level 1 · Creative start

Ideas and data

Ideas and benchmarks, often AI-assisted
Fast and in large numbers
Not always accurate

Result: assumption

Level 2 · Calculation

YourValidator

Economic metrics: costs, customers, contribution margin, break-even
Traceable and reproducible
Shows what follows from the assumptions

Result: calculation under assumptions

Level 3 · Decision

Human review

Reviews the assumptions
Makes the decision
Takes responsibility

Result: approved strategy

As easy as a calculator. Laid out like a business plan.

Area	Feature	What you do with it
Plan online and offline	Your own figures or starting values	Calculate with figures from your CRM and dashboards, or with researched benchmarks as a starting point.
	Unlimited channels	Add as many custom channels as you need to the templates - from a social media channel to a trade show.
	Free licence, personal and commercial	Use the calculator in pitches and client meetings as well.
Build forecasts you can follow	Scenario planning	Work through weaker or stronger market phases and see how robust the strategy is under changed assumptions.
	Timeline	Account for lead and ramp-up times and plan when your activities become visible.
	Customer lifetime value (CLV)	Set the cost per customer against what a customer brings in over time under your assumptions.
Include the context	Metrics per channel	Follow the metrics for each funnel from the first impression to the closed deal.
	Context parameters	Include market position, location and seasonality in the calculation.
	Live visualisation	Every change immediately shows its effect on the overall result - suited to strategy meetings.

More than AI automation: the decision stays with people

Artificial intelligence generates ideas quickly and in large numbers. What it does not provide is the economic consequence: what does the proposal cost, what does it bring in under which assumptions, and when does it pay off?

The calculator takes over this step. You calculate every proposal - with your figures, your costs, your margin - and see what follows.

Your responsibilityYou still make the decision. The tool shows consequences, not instructions. YourValidator deliberately offers no API interfaces of its own; the results are based on your research and inputs, AI-assisted if you wish. Strategic responsibility remains entirely with you.

Who it is for and what it is for

Marketing providers (agencies)

You advise strategically: every strategy proposal can be calculated and is traceable for the client. The conversation is based on shared figures. Everyone involved works with the same calculation logic.

Marketing buyers (companies)

You calculate your marketing strategy yourself before you approve a budget. Channels, costs, scenarios, break-even: all in one application, with your own figures. You can follow agency proposals assumption by assumption.

Planning and forecast meetings

Instead of static slides, you calculate live. Every assumption can be changed immediately, every result is visible immediately. Alternative scenarios can be worked through during the meeting and compared in figures and charts.

When company and agency plan together: Plan and actual on the same calculation logic.

Between spreadsheets and enterprise systems: a planning layer for SMBs and agencies

For your agency

Planning as part of your advice

No model of your own needed. Saturation, carryover and seasonality belong in a budget recommendation - without building a model and without an implementation project.
Shared figures in the meeting. The client sees every assumption and can change it. The conversation is about the strategy, not about your credibility.

For companies

Calculate instead of guess

Scenarios instead of gut feeling. Calculate saturation curves and timelines instead of deciding on instinct.
Check the budget allocation. See where additional budget still adds contribution under your assumptions - and where saturation sets in.
See the bigger picture. Decide which interactions between channels you assume - for example between brand awareness and performance channels - and see what follows.

Summary

YourValidator makes visible which assumptions lead to which result - before the budget is spent. Whoever approves the budget sees what it depends on. Whoever recommends it can make the recommendation traceable in the conversation.

Calculating is free, in the browser and without sign-up. The decision stays with you.

Frequently asked questions

Why calculate a marketing budget before approving it?

Because the assumptions behind a budget decide whether it pays off. Calculating them beforehand shows which assumption the result depends on, while the budget can still be changed.

Is YourValidator free?

Calculating is free, in the browser and without sign-up. This includes channels, saturation, carryover, seasonality, break-even, target back-calculation, customer lifetime value, manual budget shifts, your own logo and full view. Pro adds saving and comparing plans, plan vs. actual, backups, import, export and AI functions.

May I use the free version commercially?

Yes. The free version may be used for private and commercial purposes, including your own budget decisions, client meetings, presentations, screenshots and screencasts.

Where is my data stored?

Only on your device. The calculation runs entirely in the browser; your inputs are not sent to our servers. There is no tracking script and no cookies.

Does YourValidator work offline?

Yes. Once loaded in the browser, the calculator also works without an internet connection. Only the optional AI input assistant (Pro, with your own API key) needs a connection.

YourValidator · browser-based planning calculator for marketing budgets. A planning layer, not a measurement tool.