Why MMM Software? The Question Before Setting the Budget
This software answers the crucial question: Does the strategy actually work?
No registration required. No fees. Get started straight away.
For well-founded, forward-looking decisions across all marketing channels –
via manual input or intelligent AI prompt control.
Develop and calculate on- and offline marketing mix modeling strategies in one tool.
YourValidator is the accessible marketing mix modelling solution – no data scientists required,
no historical data needed, for anyone who wants to validate a strategy before investing.
YourValidator answers the question that CRMs aren't designed to address: What is the viable strategy—before you invest your money?Why YourValidator? The question you should ask yourself before investing
The major MMM platforms perform highly accurate analyses based on historical data—
YourValidator answers the question for SMEs even if they don’t have their own data:
Which strategy will work before the first money is spent?
Data security by design – your data stays on your computer
All processing takes place entirely locally within the browser. Your input is visible only to you.
Exports can be encrypted; the password is known only to you.
There is no on-site tracking and no analysis of user behaviour.
No CDN, no Cloudflare: to completely eliminate any risk of data interception or outages caused
by third-party providers, the tool deliberately does not use content delivery networks.
Architectural consistency: offline capability
Once you've opened it in your browser, the tool works offline without an internet connection.
In the prompt input field, you can actively choose to retrieve data from your AI provider.
(Internet connection required)
Marketing analytics with all KPIs. In an intuitive software package
In the age of AI, it’s easy to come up with a good idea. The real challenge lies in
demonstrating its economic viability. With this tool, you can calculate the possibilities:
You can compare as many ideas and scenarios as you like within a single application and calculate all relevant KPIs for each variant.
This is how you calculate your strategy—including visualized results based on your own data.
There is no comparison portal for marketing assumptions and forecasts—that’s simply the nature of the business.
Every company has its own unique costs, ideas, funnel structures, and target audiences.
That’s why this tool is based on mathematical calculations that you can back up with your own data or benchmark data.
This allows you to plan, simulate, and validate your strategy in a realistic manner—and, based on this, find the marketing partner
with whom you can implement your strategy.
As a marketing provider, you’ll find the companies that want to work with you strategically and sustainably.
The 3 Levels of Marketing Strategy Validation
Creative Start
Level 1: “AI” Ideas - Data
• Ideas & Benchmarks• Fast, broad reach• Sometimes inaccurate
Assumption
Mathematical Verification
Level 2: YourValidator
• Real-world economic metrics• Objective & reproducible• Irrefutable facts
Calculation
Final Authority
Level 3: Human Validation
• Validates the results• Makes the decision• Assumes responsibilityValid Strategy
As easy to use as a calculator. Results like a business plan
Omnichannel planning
Customisable: Use your own real-world data for maximum accuracy, or the benchmark data you have researched.
Unlimited channels: In addition to the 27+ templates, add as many of your own channels as you like – from TikTok to trade fair events.
Commercial licence included: Use the calculation engine in your pitches and client meetings.
Plan valid forecasts.
Scenario planning: Simulate economic fluctuations, crises or a market boom at the click of a button and make your strategy crisis-proof.
Timeline management: Take lead times and production times into account and plan the exact start date for your campaign.
Strategic CLV Calculator: Gain an understanding not just of the cost per customer, but of their true long-term value to your business.
Plan for parameters.
In-depth KPIs: Analyse all 22 KPIs for each funnel, from the first impression to the final conversion.
Contextual factors: Take your brand awareness, regional factors and seasonality into account to produce realistic forecasts.
Live visualisation: See in real time how every single adjustment affects the overall result – ideal for agile strategy meetings.
More than just AI automation: confident, human control
Artificial intelligence generates ideas quickly and in large numbers. What it doesn’t provide is the financial analysis:
How much will the proposal cost? What are the benefits? When will it start to pay for itself?
This software handles exactly that step. It runs through every proposal—using your numbers, your costs,
and your margin—and shows you the results.
You’re still the one who makes the decision. The tool shows consequences, not instructions.
With this software, you can operate at a strategic level – straight away
Personal responsibility
YourValidator deliberately does not offer its own API interfaces. The tool relies on insights gained through your own research and customised data entries, including those supported by AI.
You retain 100% of the strategic responsibility.
For marketing providers (agencies)
They provide strategic advice: every strategic proposal can be easily calculated mathematically and is transparent to the client. They base their discussions on shared figures. The tool brings your team up to the same strategic level.
For marketing clients (businesses)
You can calculate your marketing strategy yourself – before approving a budget. Channels, costs, scenarios, break-even points: all in one application, using your own data. You can mathematically validate proposals from agencies.
For forecast meetings
Instead of using static slides, you can perform a live calculation. Each assumption can be changed instantly, and each result is immediately visible. Alternative scenarios can be calculated in real time and directly compared, both in numerical form and through comprehensive visualisations.
The mathematical link between Excel and corporate enterprise systems
For Your Agency
MMM as an On-Demand Service: Offer professional marketing mix modeling—the ready-to-use infrastructure in just two clicks.
Shared Numbers in Real Time: The client sees every assumption and can change them themselves. The conversation focuses on strategy, not your credibility.
For Companies
Clarity instead of gut feelings: Calculate scenarios, saturation curves, and time series instead of estimating them.
Growth through optimal allocation: Achieve your most important KPIs by investing your budget where it yields the highest marginal return.
See the big picture: Make cross-media interactions and halo effects visible—calculate how branding measures contribute to performance channels.
! Are the figures stored in the tool actual market values?
Yes – all the figures entered into the tool are realistic market values.
However, they are used solely to make the mathematical principles,
the logic behind the calculations and the visualisation of the results
intuitively understandable.
These figures are not applicable to your specific business and do
not constitute a recommendation or forecast for your company.
Each input field can be completely overwritten with your own data,
so that all calculations can be tailored precisely to your situation.
Share button – Privacy. You will simply be redirected to the relevant platform,
without any of your personal data being transmitted.
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